Making money management feel human.

Pouch is a start-up helping students manage their money and develop better financial habits. The app tracks income and expenses, classifies spending behaviour, and reacts with personalised budgets.

I was brought on to develop the Add a Goal feature — a savings tool letting users set personal goals reflective of their actual income. The challenge was making financial data feel approachable, not clinical.

From rough to refined.

Early iterations showed the home screen, logo concepts, and initial feature ideas — functional but cluttered. The second pass stripped things back: a tighter colour scheme, more cohesive typography, and data-rich infographics that communicated more in less space.

Early wireframes & logo iteration

Final refined UI — Behaviour & Goals

Less friction. More clarity.

The final design proved more information could be presented in less space without users feeling overwhelmed. Navigation was intuitive — users moved through core flows with limited hesitation, even with no prior experience of the app.

Breaking into a new generation.

On Running's focus on Swiss technology has built a strong identity around reliability and comfort. But that positioning struggles to connect with younger runners — students driven by community and personal achievement, not engineering specs.

The brief: develop a brand strategy and campaign that speaks directly to this audience while staying true to what makes On unique.

Understanding the audience.

Having been part of the running community for years, I had first-hand insight into what younger runners value. That was validated through research into Strava — proving this demographic is a significant and engaged portion of the fitness industry.

The insight: students don't want to be sold reliability. They want to feel part of something. Community, challenge, and self-improvement are the real motivators.

Enjoy Movement.

The campaign combined original photography with direct, energetic copy — four lines built around movement, togetherness, and limitless potential. Each image was shot and art-directed personally, grounding the campaign in authenticity.

Campaign grid — Enjoy Movement, Rise Above, Be Active Be Together

OOH execution — Take that next step

Swiss precision. Human energy.

The strategy showed how On could evolve its brand voice without abandoning its identity — leading with emotion and community, using authentic photography native to the platforms this audience actually inhabits.

When the surface becomes the product.

EUDAI is a luxury wellness brand built around natural supplements — Cordyceps for energy, Reishi for sleep, Ashwagandha for stress. The challenge wasn't formulation; it was desire. How do you make a supplement worth owning?

The project set out to prove that packaging holds as much power as the product inside — that the right surface creates the right perception, especially in a rapidly growing premium wellness market.

Organic form. Luxury intent.

The mushroom cap became the defining form — a vessel referencing the natural ingredients within while feeling distinctly premium. Each SKU has its own colourway drawn from nature: sage green for Cordyceps, deep brown for Reishi, olive for Ashwagandha.

Blender was used to model and render the full system — both jar forms and retail boxes — giving complete control over material, light, and composition.

3D modelling process in Blender

Final product render — Explore & Expand

Contents don't sell. Surfaces do.

The final outcome — a full brand and packaging system rendered in 3D — demonstrated how considered design elevates a functional product into a luxury object. The project also expanded my technical range, learning Blender from scratch and applying market research to understand a fast-growing industry.

Does good design actually change behaviour?

The dissertation set out to understand how UX/UI design influences user satisfaction in mobile banking — a sector where poor design has measurable consequences for trust and engagement.

Rather than surveys alone, the methodology combined visual observation, eye-tracking, task completion testing, and post-experiment interviews to build a full picture of where friction was created — and where it could be removed.

Design. Test. Measure. Iterate.

Using Figma, I designed Zapp Banking — a mobile banking app with core flows: home dashboard, payments, savings pots, statements, and help. Participants were given real tasks while being observed and eye-tracked.

The app was then redesigned based on findings, and the experiment repeated — comparing satisfaction scores before and after.

Full screen flow across Home, Help & Payments

Final refined UI — Make saving simple

A measurable uplift in satisfaction.

The second round of testing produced a measurable increase in user satisfaction scores — leaving a clear list of positive design influences: which layout decisions reduced friction, which hierarchies improved task completion, and where language choices changed user confidence.